95% of agencies / developers
When to choose
When you need a bespoke e-commerce solution built without any technical knowledge on your part, or when you have the skills, but little time to spare. Web development companies/agencies will provide access to a dedicated team of professionals who will provide you with in-depth industry insights and skill set.
Great for a personal website, portfolio, blog, industry research. Plans come at a relatively affordable rental price.
Who owns the project
You (most often)
The source code is never released to the public. You are renting your own project.
No technical skills required. With your cooperation, everything will be built for you.
Yes, requires above average computer knowledge and quite a lot of time for initial setup. Web developers can be hired to do the job, if you are interested in such solution, please look at "95% of agencies" column.
Our 100% bespoke, open-source platform, hosted in a private environment. No software licensing fees. Developed with PHP (web interface) and Python (server-side). Dedicated servers in the United Kingdom, Germany and France. Fully monitored and backed up.
Popular open-source systems - Wordpress, Magento, Drupal, Django, etc. The concept of open source is great, but owners and developers are limited to the structure of the system. Project's can be customized, yet developers often spend more time figuring out how the third-party code works than developing it.
Shopify, Squarespace, Wix. This column is based on Shopify's functionality, as it is a more advanced and a more e-commerce related platform than the other ones.
Cost of plugins
We often integrate useful plugins into the system for free. Most highly demanded features are already integrated free of charge. Complex requirements often take less time to develop due to the structure of the system.
The best plugins cost a monthly fee. Some plugins charge a percentage of the sale. A developer can be hired for hourly rates. More advanced plugins require an "Advanced plan" which is 300 GBP per month.
Cost of regular updates
Free and automatically updated
Hourly pricing or maintenance plan required
Free and automatically updated
Speed and performance
Above industry standards. Depending on user behavior, new pages load instantly*.
Limited to the content management system and hosting provider
Depends on the setup. Can be slow at times since the servers are shared with thousands of other clients.
Developed with security and privacy as a primary objective. The system is not open to the public (client always receives the source code). It is highly unlikely that vulnerabilities could be found. Also, we issue SSL certificates free of charge.
Highly dependant on security updates and has to be updated quite often. Hacking attempts are quite common. SSL costs extra, in most cases.
Closed-source, known to be secure
Regular data backups
Multiple times a day to our 2-4 private servers. Stored for up to 90 days. Backups include e-mails, files, databases, logs.
Weekly backups with the last weeks copy, at best. Third-party plugins are available at additional setup fees.
Plugins are available
Private, dedicated servers just for our clients. Located in multiple data-centers with anti-DDOS protection.
Shared hosting environment with hundreds or thousands of websites, or dedicated/virtual server with additional setup and high maintenance costs
Product as a service/platform rent - you are tied to the provider for life
Ease of administration
Modern, bespoke administration panel equipped only with necessary functionality. All content can be changed in the administration. We always make sure our clients have as much control of the project as possible.
A standard administration set offered by the CMS. Furthermore, most open-source systems require at least 10 third-party extensions for relatively easy management and decent security.
Known for its easy management capabilities
Free and unlimited. Anti-spam, anti-virus, forwarders, SSL, web-mail included.
50 GBP per mailbox, per year (mostly)
50 GBP per mailbox, per year
Better Google results
Our SEO solutions are well above industry standards and integrated into the core of the system. A handful of tools are present in the administration panel. We follow all important SEO guidelines when developing the front-end.
Functions themselves are always offered as an additional work. SEO basics are rarely part of the "standard" package.
The main functionality is integrated into the system quite well. Additional plugins are available (mostly with monthly pricing).
Protected deposits, refunds
Yes, we accept escrow payments. We offer a full refund if we cannot deliver what we agreed on.
Escrow is rarely practiced. Refunds are based on a contract.
A 14-day trial account is available
Rent for 3 years
>3600 GBP in total. That is 2200 GBP (61 GBP per month) + 1400 GBP for plugins (39 GBP per month taken as an example).
Ease of switching
Easy, PHP developers would be able to maintain and extend the system. Documentation is available.
In most cases - easy. Although it depends entirely on the programming language and the agency.
How is the price calculated?
We will present a quote for the project when we have enough information about your idea, ideally, after the first consultation or phone call. We base the whole project price on how many hours will take us to develop your project.
How much does a bespoke e-commerce website typically cost?
- Typically a bespoke small business e-commerce website development costs around a one-time fee of 3,000 GBP - 10,000 GBP
- Quotes for a bespoke e-commerce website for a complex project, typically start from 13,000 GBP
- Bespoke intranet development typically start from 13,000 GBP. Server set up and deployment is included in the price.
- We do not typically develop portfolio websites
Can we meet face-to-face for a consultation?
Absolutely. We are available for meetings in most parts of Great Britain. We can either meet at one of our conference/meeting rooms, or in your office or a restaurant. It is up to you. The consultation is free of charge unless we are meeting in a conference room. Please note that we do need to know the requirements of your project prior to the meeting.
Additional development information
- Project completion times vary, however, on average, we can develop a web application in 3 weeks to 3 months. It can be finished faster - depends highly on the project.
- There are no hidden fees, complicated jargon, long waiting lines - we do everything on agreed terms and times
- An in-depth, bespoke web application development plan is on the first page of our website
- We do not have a minimum budget or fixed pricing for off-the-shelve solutions - everything we make is bespoke
Yes – we will do a market research and offer only the solutions we know are right for your business model. You will be in complete control of the design and development process. If you will not like a particular part of the design we can change it to your liking. If you find a feature too difficult to use - we can change it, make it easier for you to use.
Of course! We have contracts and offer protected deposits it is only natural that we would complete what we promised without a flaw. Please note, that programming or logical errors are common in any software, especially individual work. Take this for an example, if everything was perfectly developed, you would not need to install updates to your smartphone or computer.
The fastest way to get visitors to your website is by paid advertising. An alternative way is SEO (Search Engine Optimization), but it takes quite a lot of time for it to be effective. And yes, we offer digital marketing services (paid search and social media ads). We also offer basic training services for you to manage marketing campaigns on your own. Please take a look at our "marketing services" section to know more.
Getting listed on Google's first page is a complicated process. For starters, the solutions we develop are highly optimized for search engines (Google, Bing, Yandex, etc). The websites we developed are arguably more optimized than the majority of the websites on the internet. The optimization process is transparent, it is quite technical.
Generally, websites start to show up on Google in no less than 3 months of their official launch. Obviously, the website has to have all the most important information has to be on the site. We generally charge a service fee for advanced optimizations. The service includes monitoring and regular enhancements of your website.
If you seek fast results, that is, if you want to see your business on Google's first page the next day - paid advertising is what you need. Google Adwords, Bing Ads (and others) can help on the matter.
We provide support on all questions related to your e-commerce project. From instructions on how to manage your website to solving problems with credit card transactions. If a disaster occurs - we have backups for the last 90 days and we will recover any data loss.
We provide maintenance services on demand, you do not need to pay anything upfront. If, for example, you need some design changes or functionality upgrades which you cannot do yourself - we will notify you about the potentials costs and bill you sometime later for all the works. We are flexible on that matter.
We include training sessions in the project development price. We will show you how to use the most necessary administration features. If any questions occur on how to use other functions - we will surely help.
If you will loose your password, will need new e-mail accounts - you will be able to do that without our help. We will show you how it works during training.
Yes, each project is built with a content management system which allows performing most common administration and maintenance tasks. Features which are not commonly used are hidden and can be enabled at any time if needed. If additional management functions are needed - we will create them on your request.
No, there is nothing hidden from our clients - we are as transparent as we can be. We discuss any potential fees at the start of the project. Please note that if the development plan changes from what we agreed on – additional fees may apply (but nothing that we do not warn about). Also, please remember, that a successful web application requires post-launch investment. It is not required or billed for in advance, but it is only natural that the website's design needs a refresh from time to time.
No – all of our work is done by skilled, in-house team of professionals in their field.
All features that we agreed on in the quote will be available in your web application.
Also, depending on the type of project, the project will include general features which come with our content management system
Yes, we accept escrow payments using reputable escrow services for bank wires, credit card, and bitcoin payments.
Not necessarily. We develop websites which adapt and look beautiful on most modern devices. If your idea requires functions which are not available on web browsers, a native app could be considered.
We can make your website synchronize with almost any external application. Our bespoke e-commerce solutions already have stock management functionality integrated, but we understand that you might want to use a different software for that.
We have been asked to integrate third-party accounting software to some clients' applications. If you are in search of a popular accounting software we suggest looking into: Sage One, Zoho Books, Pandle, Kash Flow, Clear Books, Free Agent.
For third-party stock management software, please take a look at TradeGecko, Veeqo, EMERGE App, Orderhive.
- Ads show up in Google search results (or other websites which participate in the ad program)
- Ads are only shown when the user enters a specific search which you target. If you are selling leather shoes, your ad will only show people who search Google for leather shoes.
- You pay when someone clicks on your ad
- Ads show up on Facebook and Instagram
- Ads show up based on peoples interests or browsing activity (not when they directly search for specific products)
- You pay when your ad shows to people (not when it's clicked)
There are ways to advertise on Google without paying, SEO is the term. However, it takes a considerable amount of time to see the results.
You can advertise on Facebook and Instagram without directly paying for ads. You can either use other people (influencers) to advertise your product on their social feed or you can set up contests and let other people participate and share your posts.
For businesses in the United Kingdom: Braintree, Worldpay, Stripe, SagePay, First Data
Important note: most banks offer card payment gateways, though they do not publicise such information on their websites. Contact your local bank(s) to know the terms for you business model.
Caesar7 offers a full spectrum of bespoke design and development services using a bespoke e-commerce platform which you can host anywhere. Shopify and other similar solutions are basically web-based applications which you rent to build your own website. You cannot move to a different provider with Shopify. You do not receive any personalized help (unless you are on a premium plan which costs more than it should). You do not even get a copy of your e-commerce project - you rent it until the end.
There are other solutions, such as Wordpress, Magento, Drupal, Joomla, but if you are not a developer - they should not concern you.
An in-depth comparison of web development solutions is on the first page of our website, under the "Why us" section.
Over the years we have worked on numerous projects in different industries. To be honest, there is very little difference between industry types when it comes to web design. Sure, a portfolio website of a health clinic is in an entirely different league than a fashion e-commerce store, but the principles are relatively the equivalent.
We have worked with large corporations which have thousands of employees and will small projects which consist only of a single owner. We have long term relationships with state-owned companies and partnerships with small businesses in diverse business fields.
While building new projects, we always focus on flexibility and expansion in the future. We always integrate more than we are asked for, because we understand that e-commerce website owners want to make changes to as much content as possible.
Unfortunately, we do not modify websites that we did not develop. However, we can import information from your existing application to your new website if needed.
We use our own commercially licensed web application engine. The engine is based on PHP programming language and can be hosted on the majority hosting companies. There is no additional licensing fee, however, unless agreed differently, we only allow the engine to be used for a single project.
1. You receive the design files and website's source code after we fully develop your project. You can host your website anywhere you like. There are no restrictions.
2. You can download the systems’ source code, design files, e-mail messages and database from the administration at any time.
3. We develop all web applications using PHP. PHP is the most popular web development language. Any skilled IT company with a relative amount of knowledge can maintain and extend work we started if for some reason we cannot.
* You may not redistribute the source code of the CMS with an intention to release a different product to parties we did not agree upon
Key points on why to choose Caesar7 as your IT company:
In our opinion, every business should reflect their true identity and true values. Bespoke solutions do exactly that. Do-it-yourself tools, on the other hand, mostly make the website blend into the crowd by using similar looking design template. We believe that the only reason not to get a bespoke website is either the price tag or the strength of the actual business/idea. However, we do understand that some want to test the waters with a less expensive solution, until it gets too expensive - which they do, in the long run.
1) The first thing about starting a website on your own is choosing what platform to use. We will not be covering Wordpress, Magento or similar solutions because to use them you have to be a developer. There are a few platforms you might want to look at. For e-commerce, we recommend either Shopify or Squarespace, and for a portfolio website, we suggest Squarespace, Jimdo, Wix.
2) Try out the platform's design tools and templates. If they are too difficult to use - check YouTube for help or switch to a different platform.
3) Find the right plugins/extensions. Skip the ones which have ads. Skip the ones that are paid - the are always free ones which do the same thing.
4) Find the right providers for shipping and payments. The first page of our website shows what shipping and payment providers are popular in the United Kingdom. Check if they have plugins/extensions for your platform.
5) Buy a domain name. Ideally, you should buy a local domain name like .co.uk, .com is a generic one. Either way, domain names technically do not make a difference, but some people trust the local domains more.
6) Find an e-mail provider. Gmail is relatively easy to set up - just use that. If you want a bit more security, use protonmail.com. If you are already building your website with DIY tools, e-mail on a hosting provider is out of the picture.
7) Get an SSL certificate. It is not required for a portfolio website, but it is required for an e-shop. They start at ~5 GBP per year on ssls.com. There is almost no difference between them. There are free ones, like Let's Encrypt, but they are too hard to set up.
8) Add some content to your website. Try to minimize the load time - it makes a huge difference. You would ideally host your website in the country where your user base is. Hosted solutions are located mostly in the United States and intercontinental connections add some latency, it is much slower than connecting to a local data center.
9) Get some design inspiration from dribbble.com, awwwards.com, behance.net. Add some quality, royalty free photography from pexels.com, pixabay.com. Find some popular color combinations on color.adobe.com.
10) Optimize your website for mobile and desktops. Use these tools: gtmetrix.com, tools.pingdom.com, testmysite.withgoogle.com. Additionally, you could integrate cloudflare.com anti-DDOS protection and CDN (content delivery network) to add more speed and reachability to your e-commerce project.
11) Set up a marketing campaign. People will not discover your website out of the blue, it either requires a huge amount of time to get the content right or it requires some financial resources to enable paid marketing. We highly recommend Google Adwords, Facebook Ads - but it all depends on your industry and idea.
12) Enable visitor statistics tracking like Google Analytics, Mouseflow. Add a chat to your website from chaport.com, tawk.to, olar.com.
13) Create a logo, business card, e-mail signature. You can find logo and business card templates by searching Google for "business card mockups", "logo creator", "logo mockups".
14) Download professional software. Each business is different, but most will probably need a PDF reader (any web browser), office document reader and writer (OpenOffice/LibreOffice), photo editor (Adobe Photoshop - this costs a tremendous amount of money, you should probably download it from thepiratebay, 1337x, torrentz2, or somewhere similar), accounting software (HomeBank , Money Manager Ex), archiving software (7Zip, PeaZip).
Some friendly advice:
- Do not hire someone to manage your ad campaigns, get a professional training instead. Or check videos on YouTube.
- Do not get a Magento website for a small business shop, Wordpress with Woocommerce would be a lot cheaper
- Do not use a non-PHP programming language for your website - PHP is the most demanded web development language, there are a lot of developers which can maintain and extend your web app.
Some useful links
- Tools to check your grammar: grammarly.com, hemingwayapp.com
- Online storage services: mega.nz, wetransfer.com
- Free icons: iconfinder.com, flaticon.com
- Website to find alternative software and services: alternativeto.net
- Website uptime monitors: uptimerobot.com, statuscake.com
- Computer internet speed test: speedtest.net
Since the beginning, bespoke e-commerce development has been our main professional service. The solutions we offer are always built and shaped above and beyond the industry's best practices.
We understand that every business is unique and requires a unique strategy to succeed. With the help of our deep e-commerce insights, we know how to turn underperforming businesses around. Caesar7 helps businesses achieve aspired results with tactics proven to be effective through time.
After the official launch of the project, additional steps are taken to ensure that the solutions are performing as promised. We observe the behavior of the business's customers. When necessary, in order to deliver maximum user satisfaction and return on investment, we shape the content of the business accordingly.
Keywords: Research, Strategy, Usability, Mobile ready, Architecture, Information, Analytics
We develop web applications using our bespoke system. Built by professional programmers who pay exclusively high attention to design and quality of software.
We perform regular security audits on each project. Additionally, we introduce new, highly demanded features for all of our clients - free of charge.
In addition to our software, we operate a private hosting environment, exclusive to our clients. Having multiple servers in business-orientated locations provides our clients with worldwide, high-speed coverage. We value the privacy of our clients and their data, and we make sure all of it is always secure with off-site encrypted backups.
Keywords: Modern practices, Latest software, Dedicated support, Encrypted backups, Free updates, No hidden fees
We aim to deliver only the highest quality results to our customers and marketing plays a crucial role part. Our goal is to provide an efficient, highest converting way to drive success to your business. The required marketing type for a business is highly dependant on its business model, but paid advertising* has always been proven to raise brand awareness and deliver rapid results**.
Nowadays. most business owners are capable of setting up paid advertising campaigns themselves, but we highly recommend to consult with a professional prior to the launch***. We offer professional assistance in building highly personalized campaigns and optimizing the landing pages for maximum CTR (cost-to-click ratio). Additionally, we build and enhance our solutions based on up-to-date research gathered from user behavior analysis.
* Google Adwords, Facebook, Bing Ads, re-marketing, social marketing, promotion banners on specializes sites, etc.
** Assuming the campaign is set up correctly, is accessible and is subjectively easy-to-use
*** Understanding how ad campaigns work, which tactics could be used, how much to invest, how the price is calculated, what types of audiences to target requires quite a bit of knowledge. Also, setting up a campaign on a third-party platform is not the only thing that has to be done - some advanced targeting techniques require technical preparations on the website itself.
Keywords: Google search, Paid marketing, E-mail marketing, Re-marketing, Influencers, Affiliates
"User Experience" is what makes customers come back to an e-commerce website and checkout without experiencing any usability difficulties along the way... to discover relevant information on a large website without contacting the support team.
Services and solutions provided at Caesar7 are fully tailored to satisfy the audience of your business by integrating modern standards and proven practices. Any device type, screen size or country of your client's residence - we offer same, simple, easy-to-understand user experiences across all devices and continents.
We always design and advise with User Experience in mind. We do it with a simple and innovating approach.
Keywords: Usability, Accessibility, Simplicity, Aesthetics, Mobile-ready, Innovating, Fast & Beautiful
Hosting & Support
We operate our private hosting environment in multiple business-orientated locations, providing worldwide, high-speed coverage to all our customers. We value the privacy of our clients and their data, and we make sure all of it is always secure with off-site encrypted backups
From the very start, even before Caesar7, our main goal was to provide the most technologically correct, privacy-aware, third-party independent and up-to-date tech-solutions. The goal still stands as Caesar7's main priority. We are constantly improving our hosting environment, as well as our software products and services, to offer solutions which would bring the best, long-lasting results.
Our hosting is exclusive to our clients, managed with care to provide constant uptime and great performance.
Keyword: Consultations, Maintenance, After-care, Automation, Monitoring, Backups, VPS, Bare-metal
Phone & E-mail
We offer highly customizable e-mail services, phone numbers, industry standard messaging protocols.
As part of the hosting service, Caesar7 offers multiple ways for our clients to communicate with their customers. We provide high-end voice messaging services for businesses, as well as e-mail and instant messaging services for both, private and corporate clients. All of the provided solutions are tailored to fit any business model. Equipped with popular features, such as, but not limited to auto-responders, phone menus, security against nuances and annoyances
Our "telecommunications package" consists of e-mail services (IMAP, POP3, SMTP), Voice-Over-IP (SIP) and instant messaging (XAMPP/Jabber). All of these services are exclusive to our clients, managed with care to provide constant uptime and great performance.
Keywords: Phone numbers, Company e-mails, Spam protection, Virus protection, Abuse protection, Autoresponders
E-mail related information
We recommend connecting to our e-mail service using a standalone application (e.g. Thunderbird, Apple Mail, Microsoft Outlook, etc). Using a dedicated e-mail application will allow you to access your messages whenever you are offline or during server outages.
You can also use our webmail application to check your mail by visiting https://www.caesar7.com/mail/
Recover, create or change your e-mail password:
In order to perform such tasks, visit your website’s administration panel (https://<your-website>/admin/), log out if you are logged in. Click on “Recover passwords, manage mailboxes, invoices” and follow the on-screen instructions.
Sending bulk messages:
We allow sending a single message for up to 25 recipients. If message is addressed to more than 25 recipients, the message will be rejected before sending it out of the server.
Copies of sent messages:
We store ALL sent messages in the “Sent” messages folder by default. You do not need to explicitly set your e-mail client to keep copies of sent messages. Sent messages are synchronized every 10-30 minutes.
You can use SIEVE protocol to create custom filters for your e-mail accounts. With the use of SIEVE scripts you can create vacation messages, auto-replies and more. E-mail clients, such as Thunderbird, have plugins which can help you manage these filters without needing to fully understand the programming language.
Our mail filters attempt to remove tracking scripts from all incomming messages to provide more privacy for our clients. Due to this fact, DKIM signature verification will fail when messages are modified. We also remove User Agent strings and IP addresses on all outgoing messages.
Spam and missing messages:
Be sure to periodically check your spam folder, it might contain important notifications or legitimate e-mails. If legitimate e-mails are regularly flagged as spam (or vice versa) - please contact us to resolve this issue.
Also, some junk messages are highly deceptive and should be quatantined, but in most cases, it is better to see all the received messages, you can find valuable e-mails falsly classified as spam.
Sometimes our e-mail service automatically rejects messages. Messages which are sent to “no-reply” addresses are automatically rejected, some file extensions are rejected because they are often used as a spam source.
Messages in trash, spam and junk folders are removed after 30 days. All messages in the inbox folder are backed up to 3 cloud service providers and encrypted copies are stored for more than 30 days. Also, all your projects are backed up in a similar manner.
Things we considered but did not implement:
CardDAV and CalDAV (contacts an calendar) server information:
You can synchronize your contacts, calendars and events using our dedicated server for such tasks. We host a standard CardDAV and CalDAV servers which allow clients of our e-mail services to synchronize their data:
We do not provide WebDAV services.
For personal file synchronization services, we suggest looking into Syncthing or Duplicati. Even though both applications provide cloud synchronization abillities, they are based on different principles.
In order to make your website accesable after a domain change (or purchase), please use the domain name servers listed below. Ask us for assistance if you do not know how to manually change such information.
What is Search Engine Optimization (SEO)?
There are a lot of misconceptions about SEO (search engine optimization), many of which are not true. The main goal of search engine optimization is to create a useful, information-rich website, and write pages that are clear, accurate and describe your content. You should create pages primarily for users, not for search engines. The inconvenient truth is that the best person to improve your ranking is you. Unfortunately, that is going to take time and commitment on your part. There are many white-hat, long-term ways to improve SEO, but not all ways might suit your project.
On-Site SEO basics
Rules below are generally meant for the development team, however, they should also be followed by the administrators.
On-site quality content
Content on your website should reflect your business model and tell a story from your company’s perspective. To attract customers and search engines, content has to be interesting and engaging to keep users coming back and encourage them to share your posts or products.
Off-Site SEO, link building, backlinks
Link building is the process of getting links from high authority sites, quality sites, and relevant/related sites. The focus is on quality and relevancy of links. More than that, diversity of links plays a significant role in higher search engine ranking. The more links you have from relevant and authoritative websites, the better your website will perform in search for relevant queries.
Buying backlinks. Adding content to low-quality websites can decrease your search engine rankings – it is better to avoid such short-term practices.
Social network posts and pages
Social media content, social shares, impressions, and engagement play a great deal into making your page relevant. If people are engaged on social media with a blog post you’ve written it means that it’s valuable content and that you are an authority on the topic. Social networks allow search engines to discover and index your website faster. Also, they help you distribute your content to a wider user base, which leads to links and shares.
Creating a websites/businesses profile on a social network without actually posting regular, engaging updates, will not provide a significant position increase on search engines results page for searches other than your businesses name.